Our Strategic Internet Marketing Plan
My approach to internet marketing for my clients goes much further than just being a SEO consultant. My strategy is to crush my clients competition online, become the dominant force on the first page of the search engines and establish my client as the authority business in their field online.
Strategic Internet Marketing Planning
There are things about online marketing every business owner needs to know
- If your business’s market is local then one website on the front page of Google will not bring enough traffic to offset the loss in traffic from the failure in offline advertising. The internet is a huge sea of information and you simple will not have adequate exposure unless you effectively implement massive campaign strategies.
- On a national level one website could bring significant volumes of traffic, but on the local level the numbers are much smaller. Because the numbers are lower, you have to use a larger net to catch more clients searching the front pages of the search engines for services/products in that local area.
- SEO Companies that promote a site, don’t let you know about the lower values in the local market. They lead you to believe that getting a site to the top will mean getting all this traffic. For most business owners it will be somewhat disappointing.
- There are 30 positions on the front page of Google. Only having one site on the front page of the search engine will draw maybe 1/30th of the traffic. This will vary some depending on what position your website occupies on the front page. Other determinants are the headline and descriptions of your site. What do they say?
- A business can’t adequately promote online with a fishing pole. We build a large net to catch a larger percentage of fish.
What we are building for companies is a large online marketing net.
We build for our clients a system of websites (WordPress blogs, Web 2.0 properties etc.) that populate and dominate the front page of Google, Yahoo, and Bing. This system of websites meets the needs of prospective clients searching for information about the service our client offers. All the websites have our clients phone number prominently displayed so that when they are ready to move toward a purchase they can easily find the number. Each site will have links back to our client’s money site so that as they explore information and click the links they are taken to our client’s sales pages, sales copy, and information pages specific to their offers. These links from the system of sites we build will improve the rankings of our clients main website.
We also make certain your website is listed among the top 4 positions on Google maps (Google local listings) This gives you even more exposure for searchers that are looking at the local listings.
Companies need this type of service to catch the prospects necessary to grow their business. It is the way to dominate their market on the internet. It is the way to establish a business as the authority site; period.