The Rush To Local Online Marketing
Where Have All The People Gone?
(Local online Marketing)
Locally the window of opportunity is still open for the time being, but will be closing fast. Now is the time to stake your claim to online dominance in your local area. In just a few short years it will be much harder and a lot more costly. Companies that are already established will be very hard to dislodge from their established dominance locally. While many forms of offline advertising are decreasing in effectiveness, online advertising is quickly taking the forefront. Many businesses who aren’t prepare for the shift are feeling the crunch.
Is your local online marketing net adequate? Is you business capturing a large enough share of these shoppers?
According to the Kelsey Group, 83% of U.S. households now use the Internet as an information source when shopping locally for products and services.
If you are a business owner or an executive in a business, I’m sure it’s old news to you that a major shift in the buying habits of people began in the late 90’s and now involves an estimated 80% of the population.
If your businesses market is local in nature and its survival is dependent on conventional advertising, this spells bad news.
Simply put, most people research what they want on the internet before they buy. If the company providing this information presents that information well and has a link to their Website, bingo they just acquired a very hot lead.
Why the big shift to the internet?
People now shop the internet because they can find out so much more about a business online. However, it goes further than that. They gravitate to the businesses online that offer the best and most information relating to their need. They view businesses that do this as the authority on the subject and are much more likely to buy from them.
One website will not give your business the exposure it needs
If you only have one website that is poorly placed on the internet it will not bring any traffic of consequence. Even one well placed website on the front page of Google for a handful of keywords will not drive the traffic you need in most cases.
If you are relying on Pay Per Click ads to promote your business on the internet, you’re missing about 80% of the traffic. Google’s statistics show that about 70% to 85% of the traffic will click on the natural search ads and Google Local search results. It Varies between these two percentages depending on the type of business you are in. Why is this? Because the potential customers need information before they are sold. That’s the beauty of the internet. They are looking for the company that comes across as the authority in that market and can give the valuable information they desire. So just having a nice website on the front page of Google is not enough anymore. You have to think in terms of dominance.
My company offers a much better solution(Link)Seizing The Local Online Marketing Opportunity.