Unique Strategic Internet Marketing Offers Companies Positive Future
January 17, 2010
This information is brought to you by Web Excel Inc., an Atlanta Ga internet marketing firm.
For the business owners and marketing professionals out there, it is not news that there has been a major change in the buying routine of people. This revolution really got started in the mid to late 90′s and has continued to amplify over the last 20 years. At present, according to research done by the Kelsey Group, it is expected that about 83% of consumers now spend time on the internet researching previous to making their buying decisions. This has led many in the business world to be aware of how significant internet marketing is to their income. Nonetheless, most have ignored an incredible occasion that is right under their nose.
For the firm, whose market is local and depends on conventional marketing for survival this can be a problem. The internet is the first stop for most people before making their decisions. That denotes a company needs first-rate coverage on the first page of a Google search and then they must give the consumer with great information. When all that is in order the company has scored a most important prospect.
Why are people now inclined to the Internet?
Shopping the internet is so pleasant because people can find a lot of information about a company and their services, but in fact, it goes further even than that. A establishment that offers the best information and in more places that relates to their wishes is the business that customers are going to gravitate to. This is because they get the message this particular business as an expert, which means they will be more prone to buy from the company.
One website will not give your business the spotlight it needs
If you merely have one website that is feebly placed on the internet it will not produce any traffic of significance. In some cases, even a website well placed on the front page of Google will not drive the volume of traffic you require if you are targeting a local market. It of course depends to a large extent on how much search volume there is for the keywords being used in their internet marketing campaign.
Marketing Strategies That Center Only On Pay Per Click Campaigns Neglect 80% Of Traffic
You have probably tried pay per click marketing to market your company and if so you know, the outcome can be dismal. At least 80% of traffic is being missed. Research has revealed that 70-85% of traffic will click on the natural search and Google local search returns. These two percentages vary depending on the type business you are marketing. Why? Customers want compelling information ahead of making a acquisition. This is the attractiveness of the internet.
Your Company Needs to Dominate the Local Natural Search have High Visibility and Authority
Information about the products and service they desire and an authority on the subject is what most customers are looking for when they search online. Because of stiff competition on the internet, just having a good-looking site that ranks well on Google will not make you succeed.
As the business owner you should be thinking about the three types of internet exposure
1. Visibility – How many times will they find you on the front page.
2. Authority – Have you established your company as the THE company to do business with online (Authority). When the potential customer returns ready to buy your service or product, are you the one they return to? You better be!
3. Dominance. Have you chased most of your competition off the front page of Google in the local, natural search. You need too!
The internet marketing opportunity that was staring me in the face finally came to my attention and I jumped all over it!
I personally own a home improvement corporation that fell victim to the huge shift in buyer habits. Off line advertising that use to work great in the 1990′s either was legislated away, and or just quite working well because of the huge buyer shift to the internet. I shifted my efforts to internet marketing.
After recognizing the huge opportunity that evidently few were seeing, I created a local internet marketing business that I not only used to liberate my struggling home improvement corporation, but other companies as well. Using the Visibility, Authority, and Dominance pillars of promotion, we have produced remarkable results. Of course a lot of work and time goes into a local internet marketing campaign of this size. Most internet marketing firms do not possess the organizational composition to pull off a operation like this and still make money. Yet, when properly organized with the correct systems in place, it is possible. We do it every day.